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E-Commerce

Urban Threads Store

Custom storefront for a fashion brand

A fast, mobile-first storefront with size guide, wishlist, and inventory sync. Built for a UK clothing brand selling across Europe.

Timeline12 weeks
Team2 engineers + 1 designer
IndustryE-Commerce
Urban Threads Store
+22%
Conversion lift
94/100
Page speed
800+
SKUs managed

The Problem

The brand was on a stock Shopify theme that felt slow and generic. Conversion was flat, mobile bounce was high, and the size guide was a PDF nobody opened.

What We Built

We rebuilt the storefront on a custom Next.js + Shopify Hydrogen stack. Algolia powers instant search and filters, the size guide became an interactive picker, and the entire site loads in under a second on 4G.

Key Features

  • Headless Next.js storefront on Shopify backend
  • Instant search and filters via Algolia
  • Interactive size guide with body-type recommendations
  • Persistent wishlist across devices
  • Edge-cached product pages for sub-second loads
  • Klaviyo integration for abandoned cart recovery

The Outcome

Conversion lifted by 22% in the first 60 days, mobile bounce dropped by a third, and the team can now ship marketing pages without developer help.